The Monroe Zoo

Senior thesis project exploring the effectiveness of simplicity vs. complexity in visual design through the creation of a fictional zoo branding system.

• Explore the relationship between simplicity and complexity in design

• Create a visual system that feels direct, approachable, educational, and modern.

• Develop a scalable identity system usable across signage, merchandise, and promotional materials

• Balance playful visual elements with clarity and usability.

• A simplified visual language was used to improve readability and recognition across applications

• The color system was designed to assist navigation and improve clarity for viewers

• Rounded forms and welcoming typography help create an accessible identity

• Consistent spacing, hierarchy, and asset structure were emphasized to maintain cohesion across the system.

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