TCNJ Alumni Graphics

Ongoing design work created for The College of New Jersey’s Office of Alumni Engagement. Since joining the team, the department has experienced significant audience growth, gaining thousands of followers and increasing engagement by over 100%.

Over the past three years, the work has focused on increasing engagement, strengthening visual consistency, and creating promotional materials that connect with both current students and alumni audiences.

• Maintaining consistency with TCNJ’s
established visual identity and brand voice
across a wide range of digital and physical
applications

• Designing materials that balance clarity,
engagement, and accessibility for diverse
audiences including students, alumni,
faculty, and donors

• Applying feedback and critiques efficiently
through collaborative revision processes
while maintaining attention to detail and
visual cohesion

• Developing adaptable design systems that
can scale across social campaigns, event
graphics, merchandise, and promotional
materials

• Prioritizing strong hierarchy, typography,
and layout structure to improve readability
and audience engagement