The Lion's Eye Merch
A custom collage created for the back of a sweatshirt and tote bag. The composition brings together visual references to writing, poetry, art, music, and photography to celebrate the creative disciplines represented within the club. The photoshoot was directed and shot by me.
Disclaimer: The camera icon used in this project was sourced through a licensed Adobe asset. The lion illustrations were not made by me.
PROJECT GOALS
• Create a unique merchandise design for The Lion’s Eye literary magazine.
• Represent the club’s creative disciplines through symbolic imagery.
• Develop a composition that feels cohesive despite combining many visual elements.
• Design artwork that translates effectively across multiple merchandise formats.
DESIGN DECISIONS
• Combined symbols of writing, poetry, art, music, and film to reflect the club’s mission.
• Used a collage approach to create visual interest and encourage exploration of the artwork.
• Balanced detailed imagery with clear hierarchy to maintain readability at different sizes.